In the autumn of 2018, I attented the yearly conference of the NGG (Nederlands Genootschap voor Godsdienstwetenschap). The overarching theme was ‘Interpreting Rituals’. Keynote lectures and paper sessions shed a light on a broad variety of topics, challenging me and the other research master students on the spot to search for challenging perspectives. The paper that I am sharing serves as a reflection on the conference and one of its pivotal themes. I wrote it in the aftermath of the event, but the case study that I used will be the starting point for another paper on David Bowie and performativity, which I will hopefully produce this spring.